WhatsApp
CREATIVE
AI-Powered Creative

Gustavo Severino

DTC Performance Editor

I build high-converting video ads for DTC brands doing 6 to 8 figures, in 8+ languages — direct response strategy meets AI-powered production.

$25M+ generated in sales
for my clients
Book a Strategy Call → View Work
0× Best ROAS
0+ Ads shipped
0+ Languages

Trusted by 40+ DTC brands, including UltimaPeak

Gustavo Severino
✦ Taking on 2 brands this month
DTC Video Ads✦ UGC & AI UGC✦ VSLs✦ Hook Testing✦ Meta & TikTok✦ 8+ Languages✦ Retention Editing✦ A/B Variants✦ DTC Video Ads✦ UGC & AI UGC✦ VSLs✦ Hook Testing✦ Meta & TikTok✦ 8+ Languages✦ Retention Editing✦ A/B Variants✦
Proven Results

Numbers that hit the bottom line.

0
generated in sales for my clients Across 40+ DTC brands, 8+ languages and every major paid channel.
0
CTR
0
CVR
0
ROAS
0
Ads shipped
0
Languages
0
Turnaround
Selected Work

Ads that scale. Tap to watch.

Get ads like these →
AI

Podcast Debate

Creative · AI
AI

Movie Skit — Storytelling

Creative · AI
AI

AI Animation — Storytelling

Creative · AI
AI

AI Animation — Timeline

Creative · AI
AI

I Am Flat Booty

Creative · AI
AI

AI Song

AI · Drive
AI

AI Creative 1

AI · Drive
AI

AI Creative 2

AI · Drive
AI

AI Creative 3

AI · Drive
AI

AI Creative 4

AI · Drive
AI

Finance AI

AI · Drive
AI

Ecommerce AI

AI · Drive
AI

Animation AI

AI · Drive
AI

Creative AI

AI · Drive
AI

UGC AI

AI · Drive
AI

Motion AI

AI · Drive
AI

AI Video — Expert

AI · Drive
AI

AI Video — Intro

AI · Drive
AI

AI Video — Expert CR3

AI · Drive
VSL

VSL 1

VSL · Drive
VSL

VSL 2

VSL · Drive
VSL

VSL 3

VSL · Drive
VSL

VSL 4

VSL · Drive
REEL

Reel 1

Reel · Drive
REEL

Reel 3

Reel · Drive
REEL

Reel 4

Reel · Drive
REEL

Reel 5

Reel · Drive
VOICEOVER

Voiceover 1

Voiceover · Drive
VOICEOVER

Voiceover 2

Voiceover · Drive
DARK

Dark Video

Dark · Drive
Opinion ChannelDARK

Opinion Channel

Dark · YouTube
Travel DarkDARK

Travel — Dark

Dark · YouTube
Nike DarkDARK

Nike — Dark

Dark · YouTube
Army DarkDARK

Army — Dark

Dark · YouTube
DESIGN

Design 1

Design · Drive
DESIGN

Design 2

Design · Drive
DESIGN

Design 3

Design · Drive
DESIGN

Design 4

Design · Drive
AI-Powered Edge

Direct response expertise meets cutting-edge AI.

AI Scripts & Hooks

Claude and ChatGPT to tear down winning ads and write scripts that stop the scroll. Claude Code to automate the boring half of the pipeline.

AI Video & Voice

Veo 3, Kling, Runway and Sora for generation. HeyGen and Higgsfield for AI UGC. ElevenLabs for voice cloning and dubbing.

More Winners, Faster

While most editors ship 5 ads a week, I ship 40+. More at-bats means more winners in your ad account.

Veo 3KlingRunway SoraHeyGenHiggsfield ElevenLabsTopaz Video AI ClaudeClaude CodeChatGPT Premiere Pro
My Process

Fast, forensic, built to scale.

01

Deep Research

Competitor teardowns, hook mining and customer language analysis. I find the triggers that make people stop, watch and buy.

02

Hook & Offer Mapping

Positioning, proof stacking, objection handling and platform-native structures. Engineered to convert, not just to look good.

03

Edit, Test & Scale

Precision editing with AI-powered variant sprints. Every cycle feeds the next, so your ad account gets better over time.

Bonus

I build the page the ad sends traffic to.

Most editors hand off the video and stop there. I also design and build high-converting landing pages and full sites — so the hook, the offer and the page all tell the same story. One less vendor, one less handoff, no drop-off between the click and the checkout.

Landing pagesFull sites Shopify / e-commerceCopy & design Mobile-first
About Gustavo

One creative partner.
Zero wasted ad spend.

40+ DTC brands. 8,000+ ads shipped. $25M+ generated in sales for my clients, in 8+ languages. Two of those years were spent in-house at UltimaPeak, owning the creative behind a $1.9M ad account — which is where I learned that what wins is testing volume, not taste.

I work directly with your media buyers, plan the A/B tests with them, and iterate on real data. No agency layers, no handoffs. AI tools like Veo 3, HeyGen and ElevenLabs let me produce more winners, faster — but the strategy underneath is still direct response.

This is what I do. It's all I do.

2-year in-house track record AI-powered production Full-stack creative Ads shipped in 8+ languages Landing pages & sites included 24 to 48h turnaround
Social Proof

What founders say.

“
Gustavo was part of our creative team for two years. His ads consistently beat the account average — he understands paid media, delivers fast, and works like an extension of the in-house team.
UltimaPeakHead of Growth
“
His edits unlocked scale for us — CTR went up 80% in the first week. He's the only editor we trust with our top-of-funnel creative, and the multi-language versions saved us a whole agency.
Spin360Founder
FAQ

Common questions.

What deliverables do I get?

Platform-ready exports in 9:16, 1:1, 4:5 and 16:9, plus the raw project files on request. Everything is QC-checked and titled for your ad account.

How fast is turnaround?

24 hours for edits and variants, 48 hours for a full creative concept from scratch. Rush is available when a test needs to go live yesterday.

How many revisions?

Unlimited on edits. Two rounds per creative concept — in practice we rarely need the second.

How do you use AI?

Veo 3, Kling, Runway and Sora for video generation. HeyGen and Higgsfield for AI UGC. ElevenLabs for voice and dubbing. Claude and Claude Code for hook research, scripts and pipeline automation. The result is more variants per cycle — the strategy is still mine.

What platforms do you create ads for?

Meta, TikTok and YouTube — anywhere a DTC brand runs paid acquisition. Each cut is built native to the placement, not resized after the fact, and I ship in 8+ languages so one concept can run across every market you sell in.

Do you build landing pages too?

Yes — that's the bonus. I design and build the landing pages and full sites your ads point to, so the hook, the offer and the page all match. Shopify and e-commerce included, mobile-first by default.

What if it's not a fit?

No contracts, no lock-ins. Try a week. Results keep clients, not paperwork.

Let's Talk

Let's build your next winning ad.

Free 30-minute strategy call. I'll review your current ads, spot the biggest opportunities, and give you a clear plan to scale. No pitch, no pressure.

gustavoseverino07.gs@gmail.com
+55 13 98841-8878

Ready to scale your creative?

Message me on WhatsApp and I'll come back with a plan for your ad account

Book Your Strategy Call → Send Email